J.D. Power, Harman to Harvest Connected Car Data

By Staff Writer July 23, 2018

J.D. Power and Harman announced an alliance to integrate customer insights with connected car data to provide original equipment manufacturers (OEMs) with more accurate feedback from owners.

J.D. Power will work with Harman to go beyond measuring consumer insights to help automakers around the world better measure and understand how their evolving products are satisfying customer needs.

In cooperation with OEMs, data only will be collected from consumers who opt in to share their data.  This data will be anonymized and aggregated to protect consumer privacy.

Last modified on Monday, 23 July 2018 17:07

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