Experian Unveils Marketing Tool

By Staff Writer July 03, 2018

Experian recently launched Experian Marketing Engine, which aims to help automotive marketers better allocate marketing spending by identifying prospective car buyers more precisely and delivering content that resonates with them.

Experian Marketing Engine helps connect online and offline identities; identify highly specific, in-market automotive audiences; distribute omnichannel campaigns across numerous media destinations; and track campaign performance based on actual sales results. It leverages automotive-specific insights, including vehicle purchase behaviors, ownership data and automotive equity, and combines them with marketing data like demographics, purchasing habits and lifestyle interests so brands can have more meaningful interactions with prospective car buyers.

Last modified on Tuesday, 03 July 2018 00:09

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