Black Book Unveil Tools to Find “Cherries”

By Staff Writer May 03, 2018

Black Book announced a new inventory recommendation solution named Black Book Cherry.

Available on desktop or mobile, Black Book Cherry helps personalize dealers’ inventory discovery by automatically identifying the most desirable vehicles at auction, appropriately known as “cherries”.

Available to all Black Book Digital mobile application subscribers, Black Book Cherry uses individual subscriber’s previous inventory preferences and behavior to filter run lists according to the dealer’s needs.

Additional functionality allows users to “like” a vehicle, label it as a cherry, “dislike” a vehicle, or “share” a vehicle with a colleague or customer. As a result of continued use, the app becomes more intuitive and smarter with time as the users’ preferences develop.

Users are notified of new vehicles entering the marketplace, and at a glance, see the most exciting auctions and must-have inventory.

Last modified on Thursday, 03 May 2018 00:29

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