Auction’s Sale Sets Record

By Staff Writer August 01, 2018

DAA Northwest smashed all previous Rock & Roll Sale records last week with 5,047 consigned units, 3,612 sold and an average sale price of $18,750.


There were 1,750 dealers in attendance.


The auction’s Wednesday sale featured 2,000 units from Ford Motor Co., Ford Credit, Toyota Financial Services, Lexus Financial Services, KIA Motors America, Hyundai Capital, Honda Remarketing, Acura Remarketing, Avis Budget Group, Ally Auto Remarketing, Harley-Davidson Financial Services and more.


As soon as the 82-percent sale concluded, crews swept through the auction, transforming it into a festival-style concert venue complete with complimentary buffets, a variety of food trucks and bars.


Dealers and their guests returned to the auction that evening as its house band, The Cronkites, opened for Rock & Roll Hall of Famer John Fogerty. Prior to the concert, national account executives and industry guests enjoyed networking in a hospitality tent provided by AutoIMS and TPC Management.


As Thursday’s Rock & Roll Sale began, DAA Northwest treated customers’ spouses to a special “Sweetheart’s Day on the Town” event. Over 50 guests enjoyed a day of shopping complete with a private luncheon and fall fashion preview at Nordstrom before returning to the auction that afternoon. The sale culminated with $75,000 in post-sale prizes.

Last modified on Wednesday, 01 August 2018 13:30

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