Dealers United, the Facebook and Instagram advertising solution for the automotive industry, announced that it has been recognized by Facebook with a Marketing Partner badge.

The Marketing Partner program is designed to connect clients seeking Facebook expertise with companies identified across the globe for excellence on the platform. To become a partner, companies must be painstakingly vetted and evaluated on their capability, expertise and record of success for at least one of six specialties including ad technology and measurement. They must also meet criteria around ad spending, number of active pages, and qualifying ad placements.

“This badge not only validates everything our team has been working toward, but it really ignites our passion for what we know auto dealers are able to do through Facebook,” said Pete Petersen, Dealers United CEO.

Vroom, a national online used auto retailer, announced a preferred lending and strategic relationship with Chase.

The companies will launch Vroom Financial Services Powered by Chase in 2020, which designates Chase as Vroom’s preferred lender. Chase will have an experienced, aligned team of underwriters, marketers and servicing representatives to support customers who use Vroom.

“A seamless financing process is one of the key components of our mission to bring the car buying process online and into the digital age, so we’re thrilled to partner with Chase to make this part of the purchase experience even faster and easier for our customers,” said Mark Roszkowski, chief revenue officer at Vroom.

Letgo announced the addition of 12 auto inventory, marketing and live chat partners to its letgo PRO platform. New integrations with V12, AutoSweet, TapClassifieds, DealerCenter, Dealer Car Search, Goxee Dealer Software, KGI Dealer Solutions, Motorcar Marketing, Auction123, Wayne Reaves Software and HomeNet enable U.S. car dealers to automatically list and manage their inventory - and drive direct sales - on letgo through tools already in use. At the same time, a new partnership with live chat platform Gubagoo makes it simple for dealers and shoppers to chat 24/7 in real-time.

Black Book announced the integration of its vehicle valuation data with Textium, a mobile marketing provider for the automotive industry.

Textium’s Trade-In Values (TIV), powered by Black Book’s vehicle valuation data and intelligence, helps dealers increase customer response rate to buy-back mail by increasing accuracy of both vehicle information and vehicle accuracy.
With Textium’s new Instant Vehicle Values powered by Black Book, each mail piece includes a unique identifying PIN for every customer, along with the offer for the customer to receive the current trade value for their vehicle. There is no need to limit the offer to a specific vehicle attached to the customer’s record, as TIV allows the customer to receive a value for up to 3 vehicles in their household.
Once an interested customer texts their PIN, they receive an instant personalized text response from the dealer along with an official Black Book Trade Value Certificate with a realistic rough-to-average valuation. At the same time, Textium delivers to the dealer’s CRM a real-time lead with correct name, vehicle data, and the customer’s mobile phone number.

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