Fueled by a commitment to deliver safer, more efficient auction experiences for clients, Manheim recently converted Manheim Flint and Manheim Houston to all-digital formats, bringing the total to three. With a live digital format, vehicles remain parked in designated spots and are offered for sale digitally by an auctioneer via oversized monitors featuring enhanced images, barcode price scanning capability and condition report information.
In 2019, Manheim saw more than 150,000 unique monthly visitors to its digital channels, grew its digital lanes to 150 and sold over 2.3 million vehicles to digital buyers - nearly half of Manheim’s total.
Manheim Flint began running two all-digital lanes in January. Since the change, the site has seen a rise in both buyer attendance and sales conversion.
Manheim Houston’s eight-lane inaugural sale was held on February 25. It had more than 903 online and in-lane bidders, with just under one-half of the 982-plus cars offered for sale being sold. In addition, the site attracted the highest-ever Simulcast attendance, with 63 percent of participants bidding online and 37 percent in-lane. While more dealer transactions are being conducted digitally, the company sees its physical sites continuing to play a key role in its digital strategy.
As Manheim Tucson approaches its one-year anniversary, Simulcast usage there continues to climb, fleet sales are experiencing double-digit growth and client retention remains strong, with dealers embracing the digital auction experience.