Subaru Hits 700,000 Sold Featured

By Staff Writer January 07, 2020

Subaru of America, Inc. established a new all-time U.S. sales record of 700,117 vehicles for the 2019 calendar year; an increase of 3 percent compared to the previous annual record of 680,135 vehicles set in 2018. Subaru closed out December with 62,364 vehicle sales, a 3.4 percent decrease compared to the same period last year due to decreased inventory caused by Typhoon Hagibis in Japan. December also marked the 71st consecutive month of 40,000-plus vehicle sales for the company.

In 2019, the 3-row Ascent SUV achieved a new annual sales record, adding 81,958 sales to the year-end total, while Forester achieved 180,179 annual sales. Outback and Legacy finished the year with sales of 181,178 and 35,063, up 1 percent and down 13 percent, respectively. Impreza added 66,415 annual sales. On the performance side, the automaker’s WRX and STI models achieved annual sales of 21,838, while BRZ added 2,334 sales.

With four completely new or refreshed models launched in 2019, including the all-new Outback and Legacy, the Subaru brand continued to leverage its U.S. production operations in Indiana to attract a record number of customers for the 12th consecutive year. Milestones achieved in 2019 include the sale of the 2-millionth Forester, as well as the 10-millionth Subaru sold in the U.S.

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Last modified on Tuesday, 07 January 2020 02:13

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