America’s Car-Mart Sharpens Focus on Customers

After spending the last few years focusing on internal improvement, America’s Car-Mart is now turning outward to its customers and the communities it serves.

The buy-here, pay-here chain recently unveiled a new mission statement: “To be America’s best auto sales and finance company in the eyes of our associates and customers while improving the communities we serve.”

The number of communities Car-Mart serves continues to grow.

In March, America’s Car-Mart re-opened a dealership located in Tyler, Texas.

This brought its dealership count to 144. Car-Mart plans to open two more dealerships in Arkansas in the next few months – one in Conway and one in Bryant.

Unfortunately, one market the company won’t enter soon is Chattanooga, Tenn. Car-Mart CEO Jeff Williams said a planned project there “has run into some challenges” and its unknown when, or if, it will move forward.

Plans for other new stores remain on track and should open in the next few months.

The bigger focus, however, is growing the accounts at its current stores.

Car-Mart had an active accounts base of approximately 75,600 as of April 30, an increase of approximately 4,500 from April 30, 2018.

“We’ll grow at a pace that allows us to serve our customers and communities at the highest level,” Williams said.

The company recently hired its first director of customer experience.

Car-Mart rolled out an online credit application this spring and is working on digital photos of all its inventory.

“Our customers really rely on us keeping them on the road,” Williams said. “We’re a key component of the quality of their lives.”

 

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Last modified on Friday, 07 June 2019 02:24

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