A national consumer survey of millennials by Experian reveals that 59 percent of respondents feel the most important score to increase is their credit scores and 53 place more importance in proactively trying to increase their credit scores, versus growing their followers on social platforms such as Instagram and Twitter.

While social media and online numbers command millennials’ constant attention (19 percent say it’s an obsession), 49 percent of those surveyed believe a credit score impacts their life the most. Fifty-nine percent of survey respondents worry about their credit scores and 52 percent would be disappointed if the scores went down.