Chevrolet Tops Brand Intimacy Study Featured

By Staff Writer October 01, 2019

Chevrolet topped the auto industry in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotion.

Brand Intimacy is defined as the emotional science that measures the bonds formed with different brands during use. Chevrolet was followed by Harley-Davidson and Ford. The remaining brands in the top 10 were: Mercedes, BMW, Jeep, Toyota, Honda, GMC and Audi.

Chevrolet ranked No. 1 among both women and men. It was also the top brand among consumers with incomes under $100,000.

Other highlights from the report included:  Honda ranked  No. 1 for those making over $100,000; Jeep was the top brand for millennials, whereas older consumers preferred Harley-Davidson;   BMW and Jeep dropped in the industry rankings since last year, while Harley-Davidson and Ford improved their position.

Rate this item
(0 votes)
Last modified on Tuesday, 08 October 2019 19:26

Trending News