Cox Introduces New Data Enhancements Featured

By Staff Writer September 11, 2019

Cox Automotive Rates & Incentives (CAR&I) announced the introduction of three new enhancements that will generate a more consistently accurate industry indicator of retail buying motivation, available on a monthly basis.

First launched as its own brand in 2016, CAR&I is the powerful combination of two of Cox Automotive's well-known operations: Dealertrack Rates & Residuals, a data provider for lease and residual value calculation, and AIS Rebates, a reader-friendly guide to incentivized manufacturer offers. Both brands demonstrated decades of success before joining forces to power CAI applications and external client needs. CAR&I’s incentive database contains more than 10 million individual data points collected across all industry verticals. The addition of three new enhancements include:

  • Automation of data input: facilitates added speed and accuracy of information release by allowing dealers and software integrators to publish and update new incentives quicker for more precise and up to date offers and discounts;
  • Dynamic transaction templates: reformatting data allows for real-time deal scenario-building, enabling the consumer to transact 100 percent online with incentives that are specific to their household, vehicle and location with full compliance; and
  • Advertised specials: full set of OEM compliant tier I and II advertising offers used in digital advertising and competitive research making it easy to implement single integration for all OEM’s including factory and dealer disclaimers.
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Last modified on Wednesday, 11 September 2019 00:15

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