LotLinx, a VIN demand platform, announced that veteran sales executive Sean Peoples will join the company's senior leadership team as chief revenue officer.

Peoples will focus on scaling the LotLinx sales organization as he has done with other major players in the auto industry. Peoples comes from a six-year tenure at CarGurus, working with founder Langley Steinert to build and grow the sales team as the company grew into a publicly traded firm.