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By Staff Writer August 02, 2019 recently launched its new premier digital storefront solution designed for dealers to engage customers.

The new VDPs now incorporate:

  • 360-degree vehicle images on inventory pages for consumers through partnership with Homenet.
  • Key vehicle information for consumers, including easily visible detailed inventory specifications, options and packages and vehicle reviews.
  • Increased ability for consumers to click through to digital retailing options that include payment calculation, trade-in details and financial applications.
  • Added text to phone functionality so shoppers can send listings directly from desktop to their mobile devices.

In addition to all-new responsive VDPs, launched new website capabilities through an all-new codebase. The new platform also automates personalized vehicle inventory recommendations and specials based on customer preference data from partners Kelley Blue Book and Autotrader.

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Last modified on Wednesday, 07 August 2019 15:40

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