Black Book Partners with Text Provider Featured

By Staff Writer July 26, 2019

Black Book announced the integration of its vehicle valuation data with Textium, a mobile marketing provider for the automotive industry.

Textium’s Trade-In Values (TIV), powered by Black Book’s vehicle valuation data and intelligence, helps dealers increase customer response rate to buy-back mail by increasing accuracy of both vehicle information and vehicle accuracy.
With Textium’s new Instant Vehicle Values powered by Black Book, each mail piece includes a unique identifying PIN for every customer, along with the offer for the customer to receive the current trade value for their vehicle. There is no need to limit the offer to a specific vehicle attached to the customer’s record, as TIV allows the customer to receive a value for up to 3 vehicles in their household.
Once an interested customer texts their PIN, they receive an instant personalized text response from the dealer along with an official Black Book Trade Value Certificate with a realistic rough-to-average valuation. At the same time, Textium delivers to the dealer’s CRM a real-time lead with correct name, vehicle data, and the customer’s mobile phone number.

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Last modified on Friday, 26 July 2019 12:26

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