KAR Auction Services Inc. launched its ADESA Europe digital auction, a rebranding of Belgium-based CarsOnTheWeb (COTW). Acquired by KAR in February, COTW is now fully integrated into the KAR family.

The ADESA Europe brand will extend to each of the local markets where it has sales operations as ADESA Belgium, ADESA France, ADESA Germany, ADESA Italy, ADESA Netherlands and ADESA Spain.