DriveTime Debuts Ad Campaign

By Staff Writer March 09, 2018

DriveTime announced the launch of its "The Genius Way to Buy a Car" campaign.
The national spots showcase two fictional brainiacs, mathematician Gunter Zoolof and marine biologist Dakota Isaacs, who claim remarkable academic and scientific achievements, yet fail to be true geniuses because they didn't bypass the notoriously unpleasant car buying process by using DriveTime. "The Genius Way to Buy a Car" began airing this week on national cable networks, including A&E, ESPN, History, Discovery and USA, among others, while also broadcasting in 68 local markets nationwide.

Last modified on Friday, 09 March 2018 03:50