NAMAD Salutes Dealers for Minority Sales

By Staff Writer November 26, 2018

The National Association of Minority Automobile Dealers (NAMAD) and IHS Markit have partnered to once again present awards to dealers for serving multicultural automotive buyers.


More than 14 million personal new vehicle registrations were analyzed to identify which consumer groups are winning and driving sales with top global automotive brands. Select automotive and motorcycle manufacturers have been nominated by category and the award winners will be announced during the 4th Annual Diversity Volume Leadership Awards. 


The NAMAD/IHS Markit Awards are presented annually to automobile brands that have the highest new vehicle registrations with multicultural consumers. Model-year 2018 registration data from IHS Markit is used to identify market leaders and the awards are based on analysis of personal new vehicle registrations (October 2017 - September 2018). 

Last modified on Tuesday, 27 November 2018 13:19