AutoTrader Rolls Out Home Services

By Staff Writer March 26, 2020 268

Autotrader is helping dealers stay connected to shoppers with the rollout of Dealer Home Services. This suite of solutions assists with “no contact” interactions by offering consumers virtual vehicle tours, test drives at home and local vehicle delivery at no additional cost to dealers. 

Today’s car shopper spends 61 percent of their time online, according to the 2019 Cox Automotive Car Buyer Journey Study, and recent Cox Automotive consumer research shows that 37 percent of six-month intenders are less likely to visit a dealership in person due to COVID-19 concerns. Extraordinary times demand extraordinary service where online merchandising and digital retailing are more important than ever before. Dealer Home Solutions include: a virtual walk-around and video chat; bringing of the car to the customer with a no-obligation test drive at their location; and providing the option to start a local shopper’s purchase online and have the car delivered directly to their location to complete their purchase. 

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Last modified on Tuesday, 31 March 2020 13:07

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