Used Car News

ADESA has created a dealer services division to focus on improving the dealer’s experience.

Tim Zierden will lead the team as vice president of dealer consignment.
Zierden brings more than 17 years of experience in the automotive industry to this new role. He will report directly to ADESA CEO and President Tom Caruso.
Zierden said the division will be the direct link between dealers and ADESA.
“It will focus on helping dealers with access, tools, training, technology and (utilizing) all the services provided by ADESA,” he said.
“I’m excited by this opportunity to really connect with dealers. We have built a team of industry professionals that are entirely dedicated to guiding dealers and advising them on ways to strengthen their place in the market. We’ll also be working closely with the auctions to develop enhanced in-lane and online remarketing opportunities for dealers.”
Prior to joining ADESA, Zierden was the assistant vice president and general manager of inventory solutions at DealerTrack, a computer software company for the automotive retail industry.
Previously, he held the role of vice president of trading operations for LaneLogic, where he created trading strategies that enabled more than 1,000 daily vehicle bids.
Zierden began his automotive career with CarMax, where he held various senior management roles during his 10 years with the company.
“ADESA is committed to creating a total customer service experience for our dealers,” Caruso said.
“To do this, we needed someone with a proven track record. Tim has the leadership skills and the relationships to make this happen. But even more, he’s worked in the trenches. He knows what’s important to dealers. I look forward to working with Tim, and I’m pleased to have him oversee this new division.”
Other key appointments to the dealer consignment team include: three regional dealer consignment managers; a dealer business development director; a national dealer services manager, and a national dealer consignment trainer.
All will report directly to Zierden.
Regional trainers include: Chris Carli (Eastern region); Keith Crerar (Central region) and Colette Marcilliat (Western region).
Dan Barson will serve as national dealer business development director for the division, Julie Heichel as the national dealer services manager and James Paul as the national dealer consignment trainer.