The estimated average transaction price for a light vehicle in the U.S. was $36,590 in February, according to Kelley Blue Book.


The AVP increased $993 from February 2018, while decreasing $205 from January. 


The year-over-year increase was led by the strength in full-size pickup trucks.


Gaining most year-over-year, Ford Motor Company’s average prices were up more than 5 percent, with both Ford and Lincoln up by 5 percent.

The estimated average transaction price for a light vehicle in the United States was $37,149 in January, according to Kelley Blue Book.


New-vehicle prices increased $1,481 from January 2018, while decreasing $643 from December. 


Subaru had another strong month, as average transaction prices rose more than 5 percent.


 On the other hand, Hyundai-Kia prices fell nearly 1 percent for the month.