The estimated average transaction price for a light vehicle in the United States was $37,149 in January, according to Kelley Blue Book.

New-vehicle prices increased $1,481 from January 2018, while decreasing $643 from December. 

Subaru had another strong month, as average transaction prices rose more than 5 percent.

 On the other hand, Hyundai-Kia prices fell nearly 1 percent for the month.