KAR Marks Anniversary of Openlane Featured

By Staff Writer May 15, 2019 166

KAR Auction Services Inc. celebrated the 20-year anniversary of Openlane.


Openlane provides data analytics and technology solutions for more than 40 upstream marketplaces supporting 80 percent of North America’s private label brands. In the last 12 months, Openlane has facilitated the sale of more than one million vehicles on behalf of its customers.


Founded as Autodaq in 1999 in San Francisco, the company grew through several strategic acquisitions and rebranded to Openlane in 2008. Peter Kelly, president of KAR, was a co-founder.


The online subsidiary was acquired by KAR in 2011.


To help celebrate its 20-year history of strong customer partnerships, Openlane has a series of new enhancements, releases and promotions planned for the duration of this year. 
KAR has invested in Openlane during the past two years, introducing a re-engineered platform and a more personalized, responsive user experience. The new vehicle “smart” search functionality streamlines dealer buying, while the Drivin-powered recommendations engine matches supply and demand.


Coming soon, the platform’s self-inspection capabilities will benefit customers beyond traditional remarketing by better connecting them with dealers and retail customers throughout the lease life cycle.  


Openlane operates out of three technology and innovation hubs in Mesa, Arizona; Toronto, Ontario; and Carmel, Indiana.

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Last modified on Wednesday, 15 May 2019 12:47