Harley Dealers Lead Industry in Website Response Featured

By Staff Writer May 07, 2019 372

Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study.

The study answers the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” Scores ranged from zero to 100, with 21 percent of dealerships nationwide scoring above 60, demonstrating an effective website-response process.

However, 58 percent of dealerships scored below 40, struggling to respond effectively to today’s website customers. Customers nationally received a personal reply to their website inquiry within 24 hours only 47 percent of the time on average.

Dealerships selling BMW or Ducati motorcycles were tied for second, followed by Indian and Kawasaki. Brands which improved the most from year to year were Harley-Davidson, BRP’s Can-Am brand, and Mahindra tractor dealers. Brands suffering the greatest decline from year to year were Bobcat, Kubota and Husqvarna.

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Last modified on Tuesday, 07 May 2019 13:50