Carfax Program Aims at Customers for Life

By Staff Writer January 28, 2019 186

Carfax has launched Carfax for Life, a program that helps dealerships earn loyal customers who only give their business to the same dealer.

Carfax for Life rewards sales and service customers who remain loyal to the same dealership. The program's benefits include giving customers free, unlimited access to their vehicle's Carfax Report and service reminders from Carfax.

A pilot program with hundreds of dealers nationwide shows that Carfax for Life raises service revenues by $62 on average per customer annually.

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Last modified on Monday, 28 January 2019 23:34