Study: CRM Industry Evolving Featured

By Staff Writer April 23, 2019 517

A recent study showed automotive dealers are increasingly installing customer relationship management (CRM) software in their backend systems to proactively identify opportunities and build customer loyalty. By 2025, automotive CRM will evolve to integrate customer data across multiple retail channels for dealers.

Frost & Sullivan’s recent analysis, Global Automotive Customer Relationship Management Market, Forecast to 2025, analyzes the competitive landscape and future focus areas of dealerships, dealership management system (DMS), and third-party vendors in the automotive CRM market. It also identifies the most preferred engagement models among dealers, pricing analysis, and the ways in which the market is expected to change in the future.

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Last modified on Tuesday, 23 April 2019 01:55