Manheim Upgrades Digital Offerings Featured

By Staff Writer February 07, 2019 628

Manheim previewed sweeping changes to its digital experience at the recent National Automobile Dealers Association exposition.

The new Manheim digital experience is designed to help dealers find the vehicles most relevant to them, provide quick access to the digital tools they use most frequently and include more information about the vehicles they’re looking to purchase.

The upgrades come as demand increases for digital channels that enable dealers to confidently and efficiently buy and sell inventory. In 2018, buyers acquired more than 2 million vehicles through Manheim’s digital marketplace.

Key personalized solutions, which will be enhanced in 2019, include the homepage, search experience, Simulcast and Seller Dashboard. Manheim will also deliver a new mobile experience, which will offer a personalized experience for dealers and provide them with recommended vehicles, relevant filters, faster access to critical information, improved keyword search and more. For sellers, the broad suite of solutions from the desktop will be delivered via the mobile app.
Manheim will pilot the new with a select group of dealers in the second quarter, followed by a larger roll out throughout the rest of 2019.

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Last modified on Thursday, 07 February 2019 14:16